Sunday, April 5, 2009

Cultural Imperialism...or global meltingpot?





Recently while in India, wandering around old bazaars and new malls, I chanced upon this...Indian Barbie! Now, normally I'd dismiss this as one more sign of cultural imperialism (American consumerist icon etc) flowing into ye olde country from the West, but then I noticed that:
a) Barbie was in a sari i.e. traditional Indian attire, complete with jewelry etc 
b) Barbie had black hair and considerable amounts of Indian-style makeup (no blondes!)

So...is this cultural imperialism, signs of what happens in the global meltingpot and/ or clever 21st century marketing? And what happened to all the Indian doll characters? Were there ever any? Requesting anyone who played with Indian dolls to comment! 
 

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